The movie Jazz Singer was the first talking movie, released in 1927. Warners' risky investment of a half million dollars with the brand new Vitaphone sound system which brought profits of $3.5 million in at the box-office. The movie Jazz Singer advertised by the spread of mouth and in the being the first talking movie, so the target market was very interested in seeing and experiencing this new kind of film. Also Jolson, America's most popular singer was in the movie so that triggered the audience to want to watch the movie. It may have been advertised by signs on the theaters and around town, maybe on the radio also. Other possible advertisements includes adds of the Jazz Singer in the newspaper and in store windows
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